25 min read

Why I’m writing this article

We just finished a month of intensive coaching across a handful of projects. All solo creators or science communicators working on climate and science content. People with different goals, different platforms, but all kind of dealing with the same pain point: a mismatch in content fit. Something ****was keeping them stuck:

• Good ideas were not getting traction.
• Strategies based on vague audience assumptions and unclear promises.
• The packaging didn’t match with what people consume on the platform.

Inside those sessions we used a “helicopter view” of content fit (more below). Because we kept coming back to the same nodes: your voice, time, energy, pillars, series, hooks, retention, CTA, distribution… and data (a lot of data). There was a pattern here. ****

That’s what I want to get into with this article. Over a sprint of 4 sessions we saw how those puzzle pieces clicked into place. And as a result, every step got easier. This is the distilled playbook of all those sessions.

1. First, I’ll define content fit and why it’s so difficult to get right.
2. Then we’ll look at the two sides of the bridge, Creator and Audience, with practical fixes.
3. Finally, I’ll give you a short diagnostic so you can find the first weak link in your system (and know exactly what to do next).

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To Long; Didn’t Read

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What is content fit?

and why you might be struggling to get it right.